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|Uncover Your Hidden Markets Marketing Articles | May 3 Cheap Jerseys China , 2004
Uncover Your Hidden Markets ... 2004 Bob Leduc ... Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined ... hidden in your main market. Then
Uncover Your Hidden Markets
Copyright 2004 Bob Leduc
Want a simple, low-cost way to boost your sales? Just
uncover the narrowly defined sub-markets hidden in your main
market. Then create special versions of your advertising to
focus on the specific needs of prospects in these hidden
1. How to Find Your Hidden Markets
Start by evaluating your existing customers. Look for groups
of customers with similar characteristics you do not
currently cater to in your advertising. Then create new
versions of your sales message appealing to their specific
needs. You will attract a lot more customers just like them.
For example Cheap Jerseys , the owner of an accounting service marketing to
small businesses noticed that many of his new clients were
landscapers or insurance brokers. Therefore he created
separate web sites highlighting the unique benefits his
service provided to clients in each of these businesses.
The two sites looked similar, but their sales content was
customized to appeal to the specific needs of potential
clients in each market. Visitors to either site probably
assumed he specialized in working with companies in their
industry. Within 2 months he was able to increase the number
of new clients from each group by over 25 percent.
Tip: You can also narrow the appeal of an existing web site
without losing its effectiveness with your main market. Just
create customized web pages for each market segment you want
to target. Then add a link to each of these specialized
pages on your home page.
2. Adapt to Your Customers and Become a Specialist
As you work with a lot of customers and prospects in a
narrowly defined market, you gain special insight into how
they think and what they need. You will be able to
communicate with them as in "insider" using their own
special vocabulary and style.
Prospects and customers will think of you as being "one of
us" ...a specialist who caters to their unique needs. They
will want to do business with you because you understand
their special situation and know exactly what they need.
As a specialist you also eliminate much of your competition
...even if their prices are lower. Most customers will pay a
little more to buy from a specialist so they can avoid the
risk of doing business with a competitor who has little or
no understanding of their special needs.
Bonus: When you deliver results as a specialist you also
establish yourself as an expert in your field. Customers
will proudly refer other prospects to you. They appreciate
what you did for them and are confident you will deliver the
same results for others.
You can boost your sales significantly by using the two
simple Wholesale New NFL Jerseys , low-cost steps revealed in this article. Just (1)
identify the narrowly defined sub-markets hidden in your
main market. Then (2) become a specialist catering to the
unique needs of the customers in each of these sub-markets.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http:BobLeduc
or call: 702-658-1707 After 10 AM Pacific TimeLas Vegas Wholesale Nike NFL Jerseys , NV Article Tags: Hidden Markets, Narrowly Defined, Main Market Wholesale NFL Jerseys Cheap , Specific Needs
Are Cockroaches Dirty as We All Believe? Health Articles | January 11, 2012
When you think of cockroaches, you've got to admit you think filth and squalor. But are these traditional beliefs that cockroaches are dirty Wholesale NFL Jerseys Online , disease-spreading bugs entirely accurate?
There are nearly 4000 species of cockroaches in the world, but only 25 to 30 actually have a pest status.
Cockroaches love to live in filth 聴 but does that make them dirty?
Reporter Dr Andrew Rochford has volunteered to test just how dirty cockroaches are in relation to a human being and other things we have daily contact with.
To get started, Andrew visits Liz Harry Wholesale NFL Jerseys Free Shipping , a microbiologist at the University of Technology.
Liz will take two swabs of germs. Firstly, a cockroach will run across a dirty surface, such as the kitchen floor Wholesale NFL Jerseys From China , and will then be left for two hours before the swab is taken. Andrew's fingers will then walk across the same surface and he won't wash his hands for two hours before his swab is taken.
Both samples are then put into separate Petri dishes, then turned upside down and put into an incubator at 37 degrees to be left overnight. If there are any germs, they'll easily be seen in the morning.
Twenty-four hours later it's time to compare the cultures and find out who's the king of clean.
First swab: a control swab was added to the experiment to guarantee the experiment is accurate. There is no bacteria growing on this plate.
Cockroach's swab: There are a few colonies of bacteria there.
Andrew's swab: There's a lot more bacteria on the plate where Andrew's hand was swabbed.
The cockroach is actually cleaner than Andrew. Why? Because cockroaches actually clean themselves fastidio
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